Customized app is an enterprise marketing tool
time：2022-06-10 / click：44 / author：Newroute software development
with the arrival of the Internet big data era and the continuous growth of smart phone users, major enterprises have used this huge user market to launch their own apps to obtain user traffic and promote enterprise transformation and upgrading and marketing profits. Therefore, for enterprises, customizing and developing their own apps is not only a new way of enterprise marketing, but also an inevitable trend of enterprise development.
mobile Internet has set off an upsurge of app development: there is a saying in the Internet industry that "Whoever has mobile phone users has half of the marketing opportunities", which is enough to show that mobile phone users are increasingly becoming the object of competition between enterprises. Therefore, enterprises that can grasp mobile phone users in time will go further on the development path of mobile applications. Therefore, for those enterprises that do not have their own applications, they should keep up with the pace of the times.
enterprises first customized apps to seize the market
to seize the mobile Internet market. More and more enterprises begin to formulate application marketing strategies to promote the development of customized apps. For example, the advanced military online shopping led by Taobao and jd.com has not only changed people's consumption mode, but also promoted the development of online and offline integration; Meituan and hungry have greatly facilitated the lives of consumers; Kwai's Tiktok meets users' entertainment needs Therefore, the more enterprises know about mobile phone users, the more customized and developed apps can meet the needs of users, the more user traffic can be realized and new opportunities will be brought to the development of enterprise marketing
however, at present, many traditional enterprises have not customized and developed their own apps, and even have doubts about whether to enter the application development market. However, according to the development experience of over the years: under the current hot application development market, if you slow down to enter the app market, you may be a big step behind your competitors!
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